The Carrier and Facility To Furnish
Future of Fulfillment by the Fundamentals (CTFO) review is based on the idea
that while manufacturers have completed the design phase, it is the
installation phase that leads to manufacturing. It proposes a new focus on how
to improve the quality of the manufacturing process and enhance the
understanding of manufacturing processes. The author of the CTFO report,
Richard G. Zaremba, has long been an outspoken critic of the way in which all
aspects of the automobile industry are designed, built and operated.
The current CTFO review builds on his
work as a transportation specialist. He explains why it's not just about
getting something built. It's also about making sure that when it is being
delivered, the process is running smoothly and customers are satisfied.
While there are many changes in the
automobile industry, including new transportation technology, the focus is on
improving efficiency. Zaremba says that there is a need to encourage new ways
of doing things, such as carbon-neutral vehicles, by implementing these changes
as part of the manufacture of vehicles.
In order to drive this agenda, the
CTFO report recommends a set of approaches, which include developing management
techniques and training programs for companies and their dealers. These should
be supplemented by targeted public education. The management approach should be
to bring all facets of the manufacturing process under the purview of one
single leader. Vehicle dealers, he explains, can take advantage of this and
move away from servicing and sales.
The CTFO review also calls for a
redesign of the dealership model, including improved interaction between
dealers and the manufacturers. On the whole, the focus is on re-engineering the
dealership relationship to make it more like the manufacturing relationship.
This re-engineering, Zaremba says, will require the cooperation of both
parties, which should involve the dealer's sales team and the manufacturer's
service and parts departments.
Another recommendation is that
independent third party review should be made of the programs being put into
place. The auto manufacturers, dealers and their parts and service departments
are too large to be reviewing in-house. While some areas, such as the quality
assurance program are already managed outside the company, most, if not all,
are a function of the individual manufacturer.
Zaremba contends that independent
outside reviewers could help identify the areas that need improvement, while at
the same time avoiding criticism of the manufacturing company. However, even if
it is independent, it is the manufacturer that would receive all of the
negative feedback, which could prove difficult to deal with. Further, any
comment by an independent third party should always be balanced. A single
supplier that performs poorly should be mentioned, but it should be balanced by
comments from another independent reviewer who finds the supplier to be
excellent.
The CTFO review makes a number of
recommendations for improving the quality of cars being built. They focus on
improving communication between the manufacturing and assembly units, while
developing standardized protocols to guide the manufacturing process.
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